Reviewing Products on Amazon.com*
There’s a reason Forbes magazine has rated Amazon.com as one of the world’s most valuable brands. The company is valued at over $175 billion dollars and did almost $75 billion dollars in sales in 2013 alone. Amazon dominates the marketplace, sells products directly as well as providing a venue for third-party sellers to list their wares under the Amazon umbrella – increasing their visibility exponentially compared to traffic they would be able to drive to their individual, independent websites.
With the potential for so many customers to view and, hopefully, purchase their products, sellers have moved in droves to the Amazon marketplace and FBA (Fulfillment By Amazon), which has created a different issue – getting THEIR product to be THE chosen product by consumers. A quick search for nearly ANY product on Amazon frequently results in THOUSANDS of listings for similar products, many seemingly identical. Most customers look for the image that is most appealing, prices that are reasonable or the best deal, and check the customer reviews to ensure that what is being advertised is really what’s being delivered. Many of these companies sell amazing products and may have years of success in brick-and-mortar stores, but the seller, or even just the individual product listings, are new to the Amazon marketplace and may not have many (or any) reviews yet. For companies or even individual product listings that are newer to the Amazon marketplace, they can take the best photos, and make their prices and descriptions stand out, but the third factor – the reviews – are often the final deciding factor for customers. These companies need to ensure that customers know and trust that they are real, trustworthy and will really deliver the stellar products they are offering.
This is where Amazon product reviewers come in!