Reviewing Products on Amazon.com*
There’s a reason Forbes magazine has rated Amazon.com as one of the world’s most valuable brands. The company is valued at over $175 billion dollars and did almost $75 billion dollars in sales in 2013 alone. Amazon dominates the marketplace, sells products directly as well as providing a venue for third-party sellers to list their wares under the Amazon umbrella – increasing their visibility exponentially compared to traffic they would be able to drive to their individual, independent websites.
With the potential for so many customers to view and, hopefully, purchase their products, sellers have moved in droves to the Amazon marketplace and FBA (Fulfillment By Amazon), which has created a different issue – getting THEIR product to be THE chosen product by consumers. A quick search for nearly ANY product on Amazon frequently results in THOUSANDS of listings for similar products, many seemingly identical. Most customers look for the image that is most appealing, prices that are reasonable or the best deal, and check the customer reviews to ensure that what is being advertised is really what’s being delivered. Many of these companies sell amazing products and may have years of success in brick-and-mortar stores, but the seller, or even just the individual product listings, are new to the Amazon marketplace and may not have many (or any) reviews yet. For companies or even individual product listings that are newer to the Amazon marketplace, they can take the best photos, and make their prices and descriptions stand out, but the third factor – the reviews – are often the final deciding factor for customers. These companies need to ensure that customers know and trust that they are real, trustworthy and will really deliver the stellar products they are offering.
This is where Amazon product reviewers come in!
All the way back in 2007, Amazon created a program called Amazon Vine in which they invite select customers who have provided helpful reviews to try products for free in exchange for their honest review. This has proven to be a successful model and has inspired companies to reach out beyond the limited Vine audience, to trustworthy groups, individuals, and companies with websites that screen reviewers and connect them with the sellers in order to provide THEIR products a discount or at no cost in exchange for reviews to be posted on Amazon.
There has been a lot of news coverage lately on a few bad actors in this arena who were offering payment in exchange for reviews (many of which were completely falsified, some of which never even received the product being reviewed). This practice is being aggressively pursued and addressed by Amazon and the Federal Trade Commission (FTC), and has led both to provide clear rules and guidelines to protect EVERYONE involved in selling products, buying products, and reviewing products on Amazon. Amazon has even disabled or deleted accounts they believe to be providing reviews without including the necessary disclosures, so be SURE to always follow the rules when you are reviewing products!
As a product reviewer on Amazon*, you should:
- Read the Amazon’s Customer Review Guidelines, as well as the updated FTC Endorsement Guide (along with the FTC’s many helpful FAQs (and answers) on the same page) and know your responsibilities and the potential consequences for not adhering to the rules. ALWAYS post a disclosure in your review stating that the product was received for free or at a discount (whichever applies) in exchange for your review.
- Make sure you understand the product being offered and ONLY agree to order, receive and review products that you are willing to open, test, and review honestly. Keep in mind that items like food, nutritional supplements, etc. require you to ingest the product in order to review, so be sure you don’t have an allergy, medical condition, or other restriction that would prevent you from being able to do so!
- Ensure that you understand any preferred review formats posted by the seller. Some sites allow sellers to specify a preference for reviewers able to provide photo and/or video review. Be sure you have the capability to post in these formats in order to increase your chances of being selected.
- Be honest and be thorough! Never review a product if you have not received it or if you haven’t tried it. Never give (or feel pressure to give) a review that you don’t truly believe. Sometimes issues can be resolved with the seller (item arrived broken or defective but replacement was perfect) and still earn an honest five star reviews. Some products are just not as great as promised and your review should honestly reflect your experience. Falsifying or inflating reviews can get you banned from Amazon!
- Have fun enjoying new products and sharing your experiences!
Below we’ve provided a list of some of companies we’ve worked with or have heard positive feedback about. None of these companies have provided any compensation or incentive for being included in this list, and we have NOT used any referral links in the list. Some companies list available products on their site, so reviewers can select/apply for individual product review opportunities, while others operate solely via email and send out lists of available products and/or individual, tailored offers for products to review. The companies we are listing may offer other review opportunities outside of Amazon-only reviews, but their inclusion in this list refers only their products for Amazon review, which are provided for free/discount (no payment).
Products Listed On Site:
AMZReviewTrader: https://www.amzreviewtrader.com/ – HUGE selection of products (at a variety of price points) to request for review
Amazing Deals Group: http://amazingdealsgroup.com/ – earn virtual coins to apply towards product review requests
Snagshout: https://snagshout.com/ – user-friendly layout allows you to browse products by category, wide variety of price points. Can only review one item at a time.
Elite Deal Club: https://elitedealclub.com/
UberZon Club: http://www.uberzonclub.com/
Etekcity Citizens Program: http://etekcitizen.com/
There are also some invitation-only sites like ReviewLoop that are highly regarded in among reviewers. You must have an invitation code to sign up.
There are also Facebook groups that share product review opportunities, some are public while others are closed or secret and may vet applications from new members including their Amazon profiles to ensure the best reviewer pool for their sellers. The Facebook groups, products/companies and admins can vary widely, so don’t be discouraged if they’re not all the right fit for you!
If you have experience with any other great companies that we didn’t list, please let us know in the comments! This is a constantly growing community, and we know our list barely scratches the surface of the great opportunities out there, but we wanted to provide a solid start with some reputable sites.
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* This (non-sponsored) post is about posting honest, unbiased product reviews on Amazon.com (or your country’s Amazon site) only, based solely on personal experience. Reviews on other social media platforms, including blogs, can have varying arrangements with vendors (endorsements, commissions, affiliate programs, advertising fees, etc.) and, as such, may be subject to additional rules and scrutiny. If you are reviewing on any additional channels beyond an Amazon-only review, please be sure to follow all FTC rules as they apply or you may be subject to fines and/or other repercussions.
Note: This is NOT a sponsored post. All suggestions are based on our personal experiences with no incentive or request from the companies. Please note the referral links provided above ONLY provide the company with info that we were the referrers, we do not receive any compensation for the referrals. The information provided above should not be construed as legal advice, and adherence to all company, federal, and other applicable guidelines, requirements and laws are solely the responsibility of the reader(s).